Jessica Graaf would like its customers to read the following notice which explains how we use cookies when you access (the "Website").

Cookies and Web Beacons

A cookie is a small file (consisting of letters and numbers) that we store on your browser or elsewhere on your device. We use three main types of cookies when you visit our Website and here’s how and why we use them.

When you visit any the Website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the website work as you expect it to. The information does not usually directly identify you, but it can give you a more personalised web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Review the different cookie and web beacon category headings below to find out more and for more on how to change our default settings review the section 'How to control and delete cookies' below. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

1. Strictly necessary cookies

These cookies are necessary for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or completing forms. You can set your browser to block or alert you about these cookies, but some parts of the Website will not then work. These cookies do not store any personally identifiable information.

Cookie name Purpose


Necessary to keep track of the items in your bag, the stage you have reached in the checkout process and so on.

Without this information, each page you looked at would seem to come from a different, unique visitor. There would be no way of remembering information from one page to the next.

These cookies are session cookies. They are removed when you leave the website and close your browser.


Stores the country setting of your browser, or the country you have selected from the menu.

This is required so that you can see the correct prices, delivery information and so on for your selected country.


Stores the relevant currency of your chosen country.


This stores the last product that you viewed. This enables the 'previous' and 'next' product buttons for easy navigation of our online store.


Stores your choice of number of columns on the product listings page.


Stores the categories you have visited. This enables the ‘breadcrumbs’, which show the path you took to get to a particular page to display above the page heading.


Allows customers to checkout with furniture items.


Stores the preference to use the desktop site on mobile during a session.


Determines if the cookie notice should be shown or not.


Stores the items that were added to the basket.

click_and_collect, click_and_collect_mobile

Enables Click and Collect delivery service.

2. Functional cookies

These cookies enable the Website to provide enhanced functionality and personalisation. They may be set by us or by a third party providers whose services we have added to our pages. When you are browsing or shopping on our Website, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you. If you do not allow these cookies then some or all of these services may not function properly.

Cookie name Purpose


jessicagraaf,v24s_jessicagraaf, vee24.userIsActive

These cookies allow us to enable the live chat function on mobile and desktop for customers to communicate with customer service.

PYPF, s_vn, s_fid,tsrce, navlns,s_nr, s_dslv, s_pers, cookie_check, feel_cookie, pay-session-id, X-PP-K, X-PP-SILOVER

When making a payment via PayPal these Cookie are issued, for PayPal session/security.


Remembers your choice of website language, if you changed the language settings.

3. Website analytical or performance cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website and your shopping experience. They help us to know which pages are the most and least popular and see how visitors move around the Website. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our Website, and will not be able to monitor its performance. If you do not consent to the use of these cookies, please disable them following the instructions in this notice in the section 'How to control and delete cookies', so that cookies from this website cannot be placed on your device.

Cookie name Purpose


A persistent cookie - remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.


__utmb &  __utmb

These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user.

Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired.


Google cookie that stores the traffic source or campaign that explains how the user reached the website.


Google __utmv Cookie lasts "forever". It is a persistent cookie. It is used for segmentation, data experimentation and the __utmv works hand in hand with the __utmz cookie to improve cookie targeting capabilities.

_ _ utmc, ga , _gid

Google cookies used to distinguish users.


Contain digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time. The combination of these two cookies allows the blocking of many types of attack, such as attempts to steal the content of forms that you complete on web pages.


Google cookie used to throttle request rate, limiting the collection of data on high traffic sites.


The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on.


These cookies are used to gather website statistics, and track conversion rates.

__utmx & _gaexp

Google cookie used to determine a user's inclusion in a site test.


Google cookie used to determine the expiry of site tests a user has been included in.


Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.


The YouTube PREF cookie remembers basic preferences, such as choice of language, format of search results, how to display information, so the visitor doesn’t need to set preferences each time they use the site.


Tries to estimate the users' bandwidth on pages with integrated YouTube videos.


Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

4. Web beacons

Web beacons (also known as Internet tags, pixel tags and clear GIFs) are typically transparent graphic images placed on a site. Web beacons are used in combination with cookies to measure the actions of visitors on web sites. We may use web beacons to obtain information such as the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, and the type of browser used to view the page.

We may also use web beacons in marketing emails sent by our system. If you receive the HTML formatted version of such emails and your email is configured to download images, a record of whether or not you open the email (and, if you open the email, how frequently you open it) will be saved with your subscriber history. Your engagement with the content of the communication (such as which links you click on) will also be recorded. We may use this information in aggregated form to give us an indication of the popularity of content and to help us make decisions about future content and formatting. We may also use the information to publish more content relevant to users in future content and to unsubscribe recipients who haven't opened our emails for a period of time.

Cookie name Purpose

Mapp Pixel

Mapp, our email marketing partner platform which we use to send emails, uses a web beacon (pixel) to collect data on the emails we send you. We use this data to improve your customer experience by sending you more relevant emails based on previous purchases. The data collected will be confidential and will not contain personal information.


Facebook tracks opted-out Facebook users with a cookie (fr) that is used for advertising purposes.

c_user, csm, datr, lu, pl, s, sb, wd, xs

These cookies are used to gather information on visitors' use of our website. They collect anonymous information to make trend reports, without identifying individual users.

Facebook Pixel

Used to help execute and measure ad performance and to deliver more tailored ads for remarketing purposes to users who have previously visited the website.

How to control and delete cookies

By using our Website, you agree to us placing these sorts of cookies on your device and accessing them when you visit our Website in the future.

If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies.

Further information about cookies can be found at, and

Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our Website, and the complete Jessica Graaf user experience that we pride ourselves on providing our customers. In addition, disabling a cookie or category of cookie does not delete the cookie from your browser, you will need to do this yourself from within your browser.

Changes to this Notice

We may change this policy notice, in whole or part, from time to time as we see fit or as legislation protecting all consumers and internet users’ changes to ensure we are fully compliant or to reflect any changes in technology affecting the way we use cookies and web beacons and how you, as a user, can manage them. Any changes will be effective immediately and will be posted on this Website so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

Contact Information

If you have any queries in relation to this notice, please contact us at,